For a Lambertian surface, the radiance at a point is
$$L = \frac{\alpha}{\pi}\cos\theta_i E_0$$
If we have an infinite flat surface, albedo = 1, illuminated directly normal, then we get
$$L = \frac{E_0}{\pi}$$
But now suppose we are sitting very close to the surface. The surface occupies $2\pi$ sr of our view, so the irradiance we measure is
$$E_r = 2\pi L = 2E_0$$
Is this correct? I was expecting to get $E_0$ back again. $2E_0$ makes it feel like we're violating the conservation of energy or something.